Behind the Scenes: Managing a Trade Show Without Losing Your Mind takes you through the process of planning, organizing, and conducting trade shows for your company or client. From the very first moment your company decides, “Hey, lets do a trade show,” to a having a “fist full of leads,” this book tells you what you need to know. Whether you are a trade show veteran or neophyte, this book is an invaluable tool.

Whether you are a PR agency or marketing consultant, managing your client’s trade shows can be a new source of revenue. Knowing how a show is managed gives you a competitive edge. More...

Orange County & Inland Empire media directories. The current editions offer the most comprehensive listings of print and broadcast media in Southern California. A "must have" reference for marketing and public relations professionals. Halcyon Press, Newport Beach, California.

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