Behind the Scenes: Managing a Trade Show Without Losing Your Mind

A complete guide to managing trade shows for any-
one involved in any aspect of planning, managing, or
coordinating a company’s trade show effort. This book
is a handy reference tool and learning guide.

Look inside: Table of Contents

Who Should Read This Book?
• Trade show managers
• Small business owners
• Public relations agencies
• Advertising & marketing consultants
• Experienced managers
• Marketing & sales managers
• Students
• Anyone who needs to know what is involved in trade show management

This Book Will Tell You...
• How to select a great exhibit space
• All about the 12-Month Countdown
• How to get and stay organized with the Master To-Do List
• What forms you’ll see in your exhibitor’s manual
• How to track your budget with the Budget Worksheet
• What you need to know to create the perfect exhibit
• What goes into training the booth staff
• How to solve or avoid the most common problems

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